While E-Sports has become so popular that it is not only mainstream, it is also an actual financial source of employment for hundreds of thousands of individuals worldwide.
NIL (Name/Image/Likeness) has taken the NCAA by storm and has changed the landscape for college D1 recruiting for universities.
Every athlete is looking for that edge even if its ever so slight. Runners are no exception, they are always trying new ways to stay hydrated, move faster and run longer.