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Meet the MPL Team

Brad w founder

Brad Weisman co-founded the winter apparel brand Shwalla. The company received investment from the founder of The North Face and additional investment from the former owner of the soccer brand Umbro. He helped retired Olympians in the launch of MLX hockey skates, later sold to Easton Hockey. He has had significant brand marketing roles in and outside of marketing leadership for several major fortune 500 companies. A graduate of The Ohio State University, Brad received The Ohio State University “New Leader” alumni award in 2005. He holds an MBA from Lake Forest.

Brad is also the founder several of other operating companies outside of “Sport” and a proud mentor at the Arizona State University WP Carey Business School.

Steven Spark

Steve was born in 1914 in a small mining town in Peru.  He made his first millions in 1934 when he invented the spatula.  A few years later, he invented the letter w, making the English language much more better since then because more ws.  An avid book collector, he wrote a song about all the books he still wants, called, “When I think of you, I touch my shelf.”

Someone once asked him, if he could get rid of two things in this world, what would they be, and he replied, “1. Evil, 2. Speed bumps.”  Steve is a successful entrepreneur, accountant, writer, and music producer.  He once helped Scott Baio start a GoFonzme project.  He helped a new Paraguayan singer rebrand himself as Eddy Dinero and release “Two Tickets to Paraguay.”

Growing up, his heroes were Bruce Lee and Sarah Lee, and after a lifetime of training he now cooks like Bruce Lee and fights like Sarah Lee.

His hobbies include reading, writing and arithmaticking.

Michele LanFrank

A truth speaker and truth seeker, ML is a reoccurring offender of social media. ML has been in and out of Facebook jail for years now while also proudly removed permanently from Twitter while spreading  what we call “ML” truth. 

Featured in Entrepreneur Magazine as an up and coming millionaire, Michele has launched an oversized luxury magazine, a PR firm marketing for profits through non profits and has raised over 10 million for charities. 

Once was a highly trained classical dancer and continues to have a great love for the arts. She is mostly proud of getting roasted for 20 minutes by Robin Williams at Michael J. Fox’s Parkinson event at the Waldorf Astoria while trying to hide under the table, yet being featured on two huge mega screens. Learn more about this brilliant mind by clicking here

Jonathan Kesselman

Jonathan launched his career writing and directing ‘The Hebrew Hammer’ in 2003 to international acclaim with its world premiere at the Sundance Film Festival. It later played a number of international festivals before being picked up for theatrical distribution (Hanukkah 2003) by Strand Releasing in conjunction with Comedy Central and Paramount Home Video.  Voted among the top holiday movies by the New York Times, Vanity Fair, Boston Globe and Time Magazine, the ‘Hebrew Hammer’ was aired on Comedy Central for five years after the television rights were sold to the major cable network. Moment Magazine included ‘Hebrew Hammer’ among its’ Top 100 Most Influential Films in the History of Jewish Cinema. Among others in the list were ‘The Graduate’, ‘Schindler’s List’ and ‘Annie Hall’.
Jonathan’s second feature film ‘Jimmy Vestvood: Amerikan Hero’ starring Maz Jobrani and John Heard, had its world premiere at the 2014 Austin Film Festival, where it won the Comedy Vanguard award as well as the Audience Award. Jimmy was released theatrically in the US on May 13, 2016, and ran for five months across the country. Jimmy has been picked up for distribution around the world and can currently be seen on Showtime.
Jonathan wrote and directed second Unit for Oscar-winning director Ang Lee on the film, ‘Billy Lynn’s Long Halftime Walk,’ which opened nationwide on November 11, 2016, and was the show runner on ‘Gander,’ a fact-based comedy starring: Russell Peters, Lewis Black, Jay Mohr, Rachel Dratch, Oscar Nunez, Maz Jobrani, Adam Goldberg, Colton Dunn, John Fugelsang, and Bonnie McFarlane. Most recently, Jonathan co-wrote, directed, produced and edited the TV pilot, ‘Compound Fractures,’ starring George Wendt (‘Cheers’), Adam Busch (‘Buffy The Vampire Slayer’), and Iris Bahr (‘Curb Your Enthusiasm, Svetlana).
Jonathan has been a screenwriter for: Fox, Paramount, Nickelodeon, Disney, Disney XD, Sony, Blue Sky Animation, MTV, Comedy Central studios, the Irish Film Board, and WWE (yes, it’s fake). Jonathan also works as a commercial director with such clients as Google, Nintendo, Renault, Red Mango, Canon, Irish Rail, DDB RX, American Media Inc., and the Mr. Olympia contest. Ironically, Jonathan taught ‘Writing Comedy for Film and Television’ at Yale University while concurrently acting as the humor columnist for the alternative goth-porn site Suicide Girls. Jonathan has also lectured at: The School of Visual Arts in NYC, The Los Angeles Film School, California State University Northridge, Pulse College (Dublin), and Griffith College (Dublin).
His short film work includes ‘Arts & Crafts’, starring Josh Cooke and Rob Benedict which was an “exclusive” on Will Ferrell’s Funny Or Die website.  Funny Or Die then commissioned three other “exclusives”, which Jon wrote and directed, entitled ‘Roasted: America Under the Influence’  ‘Sexy Daddy’, starring Dave Foley and written by Dave and Kevin McDonald of The Kids In The Hall, and ‘Realistic Black Mirror,’ written by Rob Kutner and starring Henry Zebrowski and Adam Pally.
Born and raised in Los Angeles, Kesselman received his Bachelors degree from the University of Colorado, graduating Magna Cum Laude in Psychology with an emphasis in Neuroscience. He received his Masters Degree in Film Production from the University of Southern California School of Cinema/Television in 2001.

Rob Kutner

Rob Kutner is an Emmy-winning writer of TV (The Daily Show, CONAN, Teen Titans Go!), books (Apocalypse How, The Future According to Me), topical material (the Emmys, the Oscars, the White House Correspondents’ Dinner) and the upcoming graphic novel Snot Goblins & Other Tasteless Tales (First Second, 2023). 

Jel Michaels

Birthplace: Chicago, IL

Height: 5’ 9”

Weight: 35 lbs. overweight 

Normal Weight: 10 lbs. overweight 


Zodiac Sign: Feces

Michaels attended school at Cook County Municipal Detention Enrichment Class, Effingham Community Baking School, LeAndrew Ular Foster’s School of Television Repair, a second stint at the Cook County Municipal Detention Enrichment Class, and Arizona State University (as an Observer, not a Student).

Michaels began his career as an amateur OBGYN in Waupaca, Wisconsin, but was served with a cease and desist notice upon opening his own practice in the Steven’s Point Mall, next to House of Potpourri and Fish ‘R Us. 

He later explored a career in mental therapy, as well as a becoming a behavioral analyst. He started his practice as a Professional Unlicensed Mentalist in Yuma, Arizona, but was asked to take his folding chairs and card table and vacate the corner of the YMCA basketball court. 

It was at this point Michaels felt that reporting the news… the hard-hitting, tough-breaking, important news… the news that most were afraid to report… was his calling.  He’s still working on it.